Privacy Policy — How 777s Collects, Uses and Protects Your Personal Data

777s collects personal data in two broad categories: information you provide directly when registering and using your account, and information collected automatically through your use of the platform.

Information you provide directly:

• Identity data: Full name, date of birth, gender, and CNIC (Computerised National Identity Card) number when identity verification is requested.
• Contact data: Mobile phone number, email address.
• Financial data: Payment method details used to make deposits and receive withdrawals at 777s — including Easypaisa and JazzCash mobile account numbers, NayaPay and SadaPay identifiers, bank account details for IBFT transfers, and the last four digits and billing name associated with Visa/Mastercard cards. 777s does not store full card numbers; these are processed by our certified payment providers.
• Account preferences: Responsible gaming settings such as deposit limits, session timers, and self-exclusion status.
• Communications: The content of any messages you send to 777s support, including live chat transcripts, email correspondence, and any documents submitted for verification.

Information collected automatically:

• Technical data: IP address, device type, operating system, browser type, screen resolution, and network information.
• Usage data: Pages visited within 777s, games played, bets placed, time and duration of sessions, and navigation patterns within the platform.
• Transaction data: Full records of all deposits, withdrawals, bets, game results, and bonus activity associated with your 777s account.
• Cookie and tracking data: Information collected through cookies and similar technologies as described in Section 5.

777s collects your personal data through the following channels:

• Direct input: Information you enter into the registration form, account settings, payment pages, or support contact forms on the 777s platform.
• Automated collection: Information generated automatically as you use the 777s platform, collected through server logs, cookies, and analytics tools.
• Payment providers: Transaction confirmation data received from Easypaisa, JazzCash, NayaPay, SadaPay, and bank partners when you make a deposit or withdrawal.
• Identity verification services: Where 777s engages a third-party identity verification provider to confirm your CNIC or age, data is collected through that verification process and shared with 777s to the extent required for compliance.
• Third-party platforms: If you contact 777s through a social media or messaging platform, information from that interaction may be collected and associated with your account record.

777s uses your personal data only for legitimate purposes directly connected to operating the platform and serving you as a player. The table below sets out our main processing purposes and the legal basis for each.

777s does not use your personal data for automated decision-making that produces significant legal effects without human review. Where automated systems flag an account for review — for example, as part of our responsible gaming monitoring — a member of the 777s team reviews the case before any action is taken.

777s shares personal data only with parties who require it to support the operation of the platform, and only to the extent strictly necessary. We do not sell personal data to any third party under any circumstances.

Categories of third parties who may receive your data:

• Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, IBFT banking partners, and card processing networks receive the payment details required to process your transactions. These parties have their own privacy policies governing their handling of your financial data.
• Identity verification providers: Third-party KYC (Know Your Customer) service providers who assist with CNIC verification and age checks. These providers process only the data required for the specific verification task.
• Platform technology providers: Software vendors, cloud hosting providers, and casino game content providers whose services are integrated into the 777s platform. These providers operate as data processors under contractual data protection obligations to 777s.
• Analytics providers: Analytics tools used to understand platform usage patterns. Where possible, 777s uses anonymised or pseudonymised data for analytics purposes.
• Legal and regulatory authorities: Regulatory bodies, law enforcement agencies, and courts where 777s is legally required to provide data. This includes compliance with anti-money-laundering reporting obligations.

777s uses cookies and similar tracking technologies to operate the platform, remember your preferences, and understand how the platform is being used. When you first visit 777s, you will be shown a cookie notice and given the opportunity to accept or manage your cookie preferences.

Types of cookies 777s uses:

• Essential cookies: These are required for the platform to function. They manage your login session, maintain your account authentication, and enable core features like the bet slip and deposit flow. These cookies cannot be disabled without breaking core platform functionality.
• Functional cookies: These remember your preferences — such as your preferred language, game display settings, and responsible gaming configuration — so you don't have to re-enter them every visit.
• Analytics cookies: Used to collect anonymised data about how players use the 777s platform, which pages are most visited, and where players encounter friction. This information helps us improve the platform experience.
• Marketing cookies: Only placed if you have opted in to marketing communications. These help 777s understand whether promotional messaging is relevant and effective.

You can manage cookie preferences through your browser settings at any time. Note that disabling essential cookies will affect your ability to use the 777s platform normally.

Protecting your personal data from unauthorised access, loss, or misuse is a primary responsibility at 777s. We implement a layered security approach that includes both technical and organisational measures.

• Encryption: All data transmitted between your device and the 777s platform is encrypted using TLS 1.3. Data stored on 777s servers — including your account details, transaction history, and identity documents — is encrypted at rest using AES-256 encryption.
• Access controls: Internal access to personal data is restricted on a strict need-to-know basis. 777s staff do not have unrestricted access to player data — access is logged, monitored, and subject to regular review.
• Payment security: 777s does not store full payment card numbers. Card transactions are processed directly through PCI-DSS compliant payment processors. Your full card details never touch 777s servers.
• Account security: 777s recommends that all players use a strong, unique password for their 777s account. Two-factor authentication (2FA) is available and strongly encouraged, particularly for accounts with significant deposit history.
• Incident response: In the event of a data security incident that may affect your personal data, 777s has a documented incident response procedure. Affected players will be notified promptly where required.

777s retains your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. The retention periods below represent our standard data retention practices.

Where the legal basis for retaining data expires and no other retention ground applies, 777s will securely delete or anonymise the data. You may request early deletion of your data in accordance with your rights under Section 8, subject to any overriding legal retention requirements.

As a 777s player, you have the following rights in relation to your personal data. These rights apply regardless of your account status — you can exercise them whether your account is active, dormant, or closed.